Tantrum Girl
Toblerone
Cannes Lions - Bronze
To remind travelers just how important it is to bring back Toblerone as a travel gift, LePub Milan launched #TantrumGirl, a live stunt at Stansted Airport featuring a young girl throwing a full-on tantrum when her mum arrived without one.
Filmed and uploaded by onlooking strangers, the resulting clip took off, racking up tens of millions of views, likes, reactions, and a wave of organic user-generated content.
Credits
Bruno Bertelli - Global CEO LePub, CCO LePub Worldwide
Cristiana Boccassini - Global Chief Creative Officer
Mihnea Gheorghiu - Global Chief Creative Officer
Luca Boncompagni - Global Executive Creative Director
Fernando Rubin - Global Executive Creative Director
Jack Christensen - Global Creative Director
Corina Patraucean - Creative Director
Rainor Marinho - Creative Director
Andrea Ferrara - Associate Creative Director
Joao Araujo - Senior Art Director
Katharina Haller - Senior Copywriter
Per Moe - Senior Art Director
Miriam Marin - Junior Copywriter
Alessandro Traverso - Junior Copywriter
Vincenzo Russo - Junior Art Director
Bela Ziemann - Global Chief Strategy Officer
Max Richards - Strategic Director
Alex Moore - Senior Strategic Planner
Juliette Vignolet - Strategic Planner
James Moore - Head of Strategy
Iva Boksic - Strategy Director
Adam Lotz - Communication Strategy Director
Andrea Battista - Data Strategy Director
Alberto Mura - Social Media Analyst
Aurélie Quenardel - Global Client Service Director
Dalila Salhi - Global Account Director
Agata Fenaroli - Global Account Manager
Saraluna Goodloe - Senior Content Manager
Francesca Zazzera - Chief Production Officer
Nicolò Dragoni - Producer
Mauro Mazzei - Global Head of Creative Technology
Isabella Cecconi - Global Head of PR and Communication
Eleonora Botta - Senior PR Manager
Alessia Cornali - Awards Manager (Italy) & PR Coordinator