GUAO GUAO
Desperados
Cannes Lions - Gold & Silver
D&AD - Yellow Pencil
The One Show - Bronze Pencil
Clio Awards - Bronze
Forget mariachi, cactus and salsa. Latino culture is the new cool, taking over Genz with swag, mischief, style and ritmo. Grammy winner OVY ON THE DRUMS and MICRO TDH know exactly what we are talking about. That’s why LePub Milan teamed up with those two to drop a reggaeton track and a music video for Desperados, the beer with the most latino soul in town.
The result? “Guao Guao” is out. The Latin Vibe is in.
Credits
Global CEO LePub, CCO Publicis Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Global Chief Creative Officer: Mihnea Gheorghiu
Global Executive Creative Director: Luca Boncompagni
Head of Art: Andrea Ferlauto
Creative Director: Evgenii Shiniaev
Creative Director: Ilia Priamilov
Creative Supervisor: Angela Celano
Creative Supervisor: Matteo Gemelli
Senior Art Director: Per Moe
Design Lead: Niccolò Orso Campanini
Global Chief Strategy Officer: Bela Ziemann
Global Strategy Director: Monica Radulescu
Global Strategy Director: Cristina Sarraille
Strategic Planner: Davide Brock
Communication Strategy Director: Adam Lotz
Head of Culture & Data: Zoe Lazarus
Ethnography/ Data Analyst: Hanna Janasik
Data Translator: Tumay Mavi
Global Client Service Director: Aurelie Quenardel
Global Account Director: Ioana Dumitrascuta
Global Account Director: Marta Dell’Adami
Global Account Executive: Chiara Allievi
Global Head of PR and Communication: Isabella Cecconi
Senior Digital PR Manager: Federica Fiorentino
PR Coordinator: Alessia Cornali
Content Specialist: Daniele Benvenuti
Digital Project Manager: Kejsi Haxhi
Chief Production Officer: Francesca Zazzera
Head of video production: Anna Sica
TV Producer: Margherita Fonseca
Production & Print Manager: Tina Paolella
Production & Print Manager: Daniela Inglieri
DIGITAL ASSETS & KEY VISUALS
Head of Art: Andrea Ferlauto
Creative Director: Ilia Priamilov
Associate Creative Director: Daniele Tesi
Senior Copywriter: Emanuela Ferrari
Associate Creative Director: Adina Cirstea
Junior Copywriter: Miriam Marin
Junior Art Director: Fernando Miranda Camacho
Design Lead: Niccolò Orso Campanini
Senior Designer: Paolo Vendramini
Junior Designer: Marcello Tarro
Junior Designer: Daria Guseva
Art Buyer: Veronica Bottanelli
Digital Producer Supervisor: Simona Caldarini
Digital Art Director: Ariberto Anastasi